A color like the blossoms of the red plum, beloved by Heian-period aristocrats. Sei Shōnagon mentions it in her Pillow Book. This red was achieved with safflower dye, and variations include "deep red plum," "medium red plum," and "pale red plum" — with "red plum" usually referring to the medium shade. Red plum blooms in early spring, its color deeper than that of full-blown cherry blossoms.