Defined as "extremely deep reddish-purple" in the JIS standard. Named after the Burgundy region in eastern France. A deep purple like Burgundy red wine — considered one of the deepest wine colors. Bordeaux (#600F18), named after wines from the Bordeaux region, is slightly brighter. Another wine-related red, "酒紅" (#b33e5c, "wine red"), is the most vivid.